Archive: April 2008

Imagine this scenario: It’s 5:00 pm and you just got word that your company’s CEO is embroiled in a major scandal. Details are either sketchy or, worse yet, sordid. The press is calling—naturally. What do… Continued

A new report has been released from the Georgia Institute of Technology that highlights some of the key issues facing the journalism community as new and innovative technologies continue to transform the field. Based on… Continued

Building beneficial partnerships with nonprofit groups, such as consumer, patient, seniors, environmental, community, multicultural or faith-based advocacy organizations, government agencies and educational institutions, can provide strategic advantages for a company and positive benefits for a… Continued

By Perry Yeatman Because of globalization, impacting today’s workforce requires even more managers and executives with international experience. Companies are increasingly sending Americans abroad, both to fill important roles in countries around the globe and… Continued

Company: Microsoft Agency: Waggener Edstrom Timeframe: 2006 For any brand, the impact of its messaging on consumers in the retail marketplace is of critical importance, particularly when a new product is being launched. When Microsoft… Continued

*The Mom Factor: Word of mouth (WOM) continues to play a growing role in successful communication strategies, and a study conducted by The BabyCenter and market research firm Keller Fay Group reveals one specific audience… Continued

This summer, from Aug. 8-24, the 2008 Summer Olympics will be under way in China’s capital of Beijing. For the past several months, loud protests about China’s human rights violations, particularly in Tibet, have been… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. When dealing with an image crisis such as that of China and the upcoming Olympics, PR execs should shift messaging away from… Continued

Recently, PR News provided you with a crash course in all things SEO (see PRN 04-14-08); now it’s time for the master’s class. As the past article suggested, search engine optimization (SEO) and its kissing… Continued

It may or may not come as much of a shock that many Americans (48%, to be exact) erroneously believe that “green” products and services have a positive/beneficial impact on the environment when, in fact,… Continued