Archive: April 2008

Report Claims Technology Empowers Journalists, Not Replaces Them

April 29th, 2008 by

A new report has been released from the Georgia Institute of Technology that highlights some of the key issues facing the journalism community as new and innovative technologies continue to transform the field. Based on… Continued

Five Simples Rules for Handling the Press When in Crisis Mode

April 29th, 2008 by

Imagine this scenario: It’s 5:00 pm and you just got word that your company’s CEO is embroiled in a major scandal. Details are either sketchy or, worse yet, sordid. The press is calling—naturally. What do… Continued

Navigating the Win-Win Road: Creating Successful Corporate/Nonprofit Partnerships

April 28th, 2008 by

Building beneficial partnerships with nonprofit groups, such as consumer, patient, seniors, environmental, community, multicultural or faith-based advocacy organizations, government agencies and educational institutions, can provide strategic advantages for a company and positive benefits for a… Continued

Tip Sheet: 10 Tips for Landing an Overseas Assignment

April 28th, 2008 by

By Perry Yeatman Because of globalization, impacting today’s workforce requires even more managers and executives with international experience. Companies are increasingly sending Americans abroad, both to fill important roles in countries around the globe and… Continued

Case Study: Playing Word Games: PR Effort Revs Measurement Engine for Effective Marketing Messages

April 28th, 2008 by

Company: Microsoft Agency: Waggener Edstrom Timeframe: 2006 For any brand, the impact of its messaging on consumers in the retail marketplace is of critical importance, particularly when a new product is being launched. When Microsoft… Continued

Quick Study: Moms Drive Word of Mouth; Getting Hired Through Social Networks; Greenbacks Versus Green Initiatives

April 28th, 2008 by

*The Mom Factor: Word of mouth (WOM) continues to play a growing role in successful communication strategies, and a study conducted by The BabyCenter and market research firm Keller Fay Group reveals one specific audience… Continued

How To…Handle the Upcoming Oympics’ Image Crisis

April 28th, 2008 by

This summer, from Aug. 8-24, the 2008 Summer Olympics will be under way in China’s capital of Beijing. For the past several months, loud protests about China’s human rights violations, particularly in Tibet, have been… Continued

Did You Know?

April 28th, 2008 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. When dealing with an image crisis such as that of China and the upcoming Olympics, PR execs should shift messaging away from… Continued

A Match Made in Cyberspace: Integrating SEO & SEM Into Every PR Strategy

April 28th, 2008 by

Recently, PR News provided you with a crash course in all things SEO (see PRN 04-14-08); now it’s time for the master’s class. As the past article suggested, search engine optimization (SEO) and its kissing… Continued

Lean, Green PR Machine: Developing Inside-Out Sustainability Strategies

April 28th, 2008 by

It may or may not come as much of a shock that many Americans (48%, to be exact) erroneously believe that “green” products and services have a positive/beneficial impact on the environment when, in fact,… Continued