Archive: April 2008

Last week Chicago Climate Exchange, Inc. (CCX), announced that it had signed a joint marketing deal with Dow Jones Indexes to co-brand, caclulate, market and license the Dow Jones/CCX Emissions Indexes based on European carbon,… Continued

By James Wright As the economy continues to slow following the credit crunch and businesses tighten their belts, the world of corporate social responsibility (CSR) faces its toughest challenge to date. CSR has never had… Continued

Company: Deloitte & Touche Agency: Cone Inc. Timeframe: 2007 Taking its philanthropic endeavors to a new level, Deloitte & Touche launched a program nine years ago that made volunteerism the chief attraction; however, in the… Continued

*Marketers Flying Blind: Marketers are leaving money on the table by not fully monetizing key relationships, according to the CMO Council’s recent study, “Business Gain From How You Retain.” The study, which evaluated where and… Continued

Of the many business social networking sites that populate cyberspace, LinkedIn is by far the most often used by professionals across industries. It’s a little bit like MySpace for grown-ups–a place where you can post… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Community involvement should have broader business implications. 2. 92% of surveyed journalists believe that online newsrooms are important communications channels during crises.… Continued

Succession planning isn’t limited to communications departments within Fortune 500 companies that have celebrity CEOs and a lot to lose when the CEOs leave. Whether you work for a nonprofit with a skeletal staff, a… Continued

When American Airlines began grounding its fleet of M-80s on April 8, 2008, due to necessary wire inspections, travelers across the country collectively grumbled–loudly–about yet another crisis in the airline industry that precipitated massive delays… Continued

Paul Buchheit and Bret Taylor, the geniuses behind Gmail and Google Maps, started a social networking aggregator called FriendFeed seven months ago and it seems as if this new concept is finally starting to catch… Continued

Successful communication, especially in a crisis, requires… •    Implementing media and public communication plans as early as possible (e.g., when enough is known to help prevent additional cases); •    Verifying information and findings and acknowledging… Continued