Archive: April 2008

According to a study that focused on bloggers, which was recently conducted by Nielsen Online, protecting the environment has become increasingly important to consumers, with online buzz around sustainability growing 50 percent in 2007. While… Continued

In an attempt to avoid an all-but-forced merger with Microsoft, Yahoo has taken steps  to create a business partnership with fellow search giant Google. But the alliance has antitrust regulators concerned. Legal experts say any… Continued

By Jeff Julin “All business begins with the public permission and exists by public approval.” – Arthur W. Page The concept that the public confers a “license to operate” on an organization was true when… Continued

Company: Leading Brands Inc. Timeframe: Nov. 2007 – June 2008 Although there are many marketers who still harbor deep apprehension about running campaigns in the social networking sites, others have taken to it like proverbial… Continued

*Recession’s Impact on Small Businesses: Economic downturns have had inconsistent impacts on entrepreneurs and small business owners in the past; sometimes, they create a context in which behemoth businesses become crippled, thus allowing small potatoes… Continued

The Institute for Crisis Management recently released its annual Crisis Report, which detailed the state of business crises during 2007. Defined as “any problem or disruption that triggers negative stakeholder reactions that could impact the… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. According to a recent crisis report, management was the origin of 52% of past business crises. 2. To add legitimacy to your… Continued

What do lawyers and public relations professionals have in common? A lot, as it turns out. For starters, both serve to protect their clients and prevent damages, both in terms of financial and reputational capital.… Continued

Corporate communicators and nonprofit and agency execs are quick to talk about how to get the most out of digital channels, be they blogs, social networks or video-sharing platforms, but many still flounder when it… Continued

Over the past five years, Cameron and Tyler Winklevoss, along with Divya Narendra, have been accusing Facebook "creator" Mark Zuckerberg of stealing the source code, design and business plan for Faceboook from them. The two sides of the… Continued