Quick Study: Thought Leadership Gives An Edge; Traditional Advertising Models Are Shifting; Creativity M.I.A.

*Leading Via Thought Leadership: The Expert's Edge (McGraw-Hill, 2008), by Ken Lizotte, asserts that thought leaders--"the go-to authorities in their fields"--make more money

than their competitors. The book, which cites strategies for obtaining thought-leadership status, also identifies a number of key studies that offer statistics to underscore

importance of said status: