Seven Things You Will Learn In This Week's Issue Of PR News
1. Community involvement should have broader business implications.
2. 92% of surveyed journalists believe that online newsrooms are important communications channels during crises.
3. The looming recession is actually an opportunity to grow corporate social responsibility initiatives.
4. Only 50% of surveyed global marketers reported having a strategy for further monetizing key account relationships.
5. When inviting contacts to connect on LinkedIn, personalize the invitation rather than using the default message.
6. 47% of surveyed Americans trust companies to tell the truth in environmental messaging.
7. CEOs' personal brand attributes must be aligned with those of the company.