Quick Study: Marketers Fly Blind In Terms Of CRM; Americans Don’t Know What ‘Green’ Really Means; Choosing Vendors

*Marketers Flying Blind: Marketers are leaving money on the table by not fully monetizing key relationships, according to the CMO Council's recent study, "Business Gain From

How You Retain." The study, which evaluated where and how marketers "operationalize" customer insight and intelligence to reduce customer churn, revealed the following

findings: