Archive: September 2007

With all the bells and whistles now associated with online media, it is easy to “pimp” your Web site to the point that it resembles the aftermath of an all-night-rave: The colors are blinding, the… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Open-source programming platforms offer low-cost, high-return options for developing a Web site. 2. 42% of surveyed marketing execs indicated dissatisfaction with marketing… Continued

Sustainability has, thus far, proved to be more than a fleeting trend.

The inmates are running the asylum. No, it isn’t an epithet for Ken Kesey’s “One Flew Over the Cuckoo’s Nest,” but rather an acknowledgment of a tough reality for communicators: Customers – once the passive… Continued

If you type in the words “Video Blog” on a Google search, you’ll end up with more than 870,000,000 items. In February 2007, it was difficult to find more than a handful of video blogs… Continued

Company: DHL Agency: Ogilvy PR (until end of 2005); Taylor PR (from 2006 to present) Timeframe: 2005 – 2006 In a world where their two main competitors, UPS and FedEx, have exerted supreme dominance, DHL… Continued

It’s that time of year again, when the best PR initiatives are feted by PR News in the Platinum PR Awards luncheon (Grand Hyatt, NYC, October 16) and special issue. Below are this year’s finalists.… Continued

As referenced in the “The Digital Image: Adding Online Comms to Rebranding Efforts” feature, mobile marketing has made its grand entrance into the communications space, and PR/marketing professionals, resistant as they may be, are loath… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. When considering mobile communications, Web site content should not be repurposed and transferred to consumers’ cell phones. (p. 2) 2. When choosing… Continued

PR evaluation and media monitoring on a global scale are critical to meet the needs of businesses that increasingly operate and communicate across borders. Likewise, major media have gone global (thanks in part to the… Continued