Archive: September 2007

Countdown to Liftoff: Building Effective Product-Launch Platforms

September 24th, 2007 by

The business of launching new products and services has becoming increasingly complicated, thanks in part to the proliferation of new media, stakeholder empowerment and the need to understand and reach multiple audiences on a personal… Continued

Tip Sheet: Reaching New Markets: Lost in Translation?

September 24th, 2007 by

Given increasing globalization, the dissolution of borders and the booming economies of once-stagnant countries, it is remarkable how unprepared companies are to do business in other parts of the world. You can never take anything… Continued

Case Study: Bridging Past, Present & Future: PR Pulls Out All the Stops for a Platinum Anniversary

September 24th, 2007 by

Company: Port Authority Agency: Port Authority’s communications team and Korey Kay & Partners Timeframe: 2006 For over 75 years, the George Washington Bridge has acted as a connecting link for millions of motorists, spanning the… Continued

Quick Study: Solid Online Video Campaigns; Rich Web Sites On the Cheap; Building Online Communities

September 24th, 2007 by

*4 Steps to a Strong Video Campaign: On an increasingly video-dominated internet, some advertisers are successfully using video, a medium that extends beyond commercial advertising into self-advertising, to attract sizable audiences. Use these 4 tips… Continued

How To…Build a Collaborative Extranet

September 24th, 2007 by

The world may be shrinking thanks to all the technologies that allow for real-time communication and collaboration, but why, then, is it still so hard to find the time for connecting with your client or… Continued

Did You Know?

September 24th, 2007 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. When creating a video campaign, use metrics like exposure time and re-play rates to measure success. 2. There are four principles of… Continued

Keeping Brands Relevant: Digital Media, Millennials and Corporate Responsibility

September 24th, 2007 by

In the current business environment, many brand managers treat three converging trends – Millennials as a purchasing group, the up-tiering of corporate responsibility (CR) and the explosion of digital communications – separately, though ample opportunities… Continued

The Cyber-Asylum: Measuring Impact of Online Influencers

September 17th, 2007 by

The inmates are running the asylum. No, it isn’t an epithet for Ken Kesey’s “One Flew Over the Cuckoo’s Nest,” but rather an acknowledgment of a tough reality for communicators: Customers – once the passive… Continued

Building Sustainable Brands: Do Third-Party Certifications Strengthen Your Story?

September 17th, 2007 by

Sustainability has, thus far, proved to be more than a fleeting trend.

Did You Know?

September 17th, 2007 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Open-source programming platforms offer low-cost, high-return options for developing a Web site. 2. 42% of surveyed marketing execs indicated dissatisfaction with marketing… Continued