Archive: September 2007

Given increasing globalization, the dissolution of borders and the booming economies of once-stagnant countries, it is remarkable how unprepared companies are to do business in other parts of the world. You can never take anything… Continued

Company: Port Authority Agency: Port Authority’s communications team and Korey Kay & Partners Timeframe: 2006 For over 75 years, the George Washington Bridge has acted as a connecting link for millions of motorists, spanning the… Continued

*4 Steps to a Strong Video Campaign: On an increasingly video-dominated internet, some advertisers are successfully using video, a medium that extends beyond commercial advertising into self-advertising, to attract sizable audiences. Use these 4 tips… Continued

The world may be shrinking thanks to all the technologies that allow for real-time communication and collaboration, but why, then, is it still so hard to find the time for connecting with your client or… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. When creating a video campaign, use metrics like exposure time and re-play rates to measure success. 2. There are four principles of… Continued

In the current business environment, many brand managers treat three converging trends – Millennials as a purchasing group, the up-tiering of corporate responsibility (CR) and the explosion of digital communications – separately, though ample opportunities… Continued

The business of launching new products and services has becoming increasingly complicated, thanks in part to the proliferation of new media, stakeholder empowerment and the need to understand and reach multiple audiences on a personal… Continued

What is the single most powerful component of bad news? Is it conflict? Is it confrontation? Is it complexity? Or controversy? The crucial ingredient in bad news is the creation of victims and the failure… Continued

Company: Sun Microsystems/Sun Foundation Agency: MWW Timeframe: 2005-2006 Being a volunteer can be one of the noblest human endeavors. For Silicon Valley stalwart Sun Microsystems, volunteerism, both personal and corporate, is not simply a self-congratulatory… Continued

*10 Tips to Keep Your Site Relevant: It’s a good idea to re-launch your Web site every two or three years to make sure your structure, layout, content and technologies are up-to-date and follow the… Continued