The business of launching new products and services has becoming increasingly complicated, thanks in part to the proliferation of new media, stakeholder empowerment and the need to understand and reach multiple audiences on a personal… Continued
Archive: September 2007
Given increasing globalization, the dissolution of borders and the booming economies of once-stagnant countries, it is remarkable how unprepared companies are to do business in other parts of the world. You can never take anything… Continued
Company: Port Authority Agency: Port Authority’s communications team and Korey Kay & Partners Timeframe: 2006 For over 75 years, the George Washington Bridge has acted as a connecting link for millions of motorists, spanning the… Continued
*4 Steps to a Strong Video Campaign: On an increasingly video-dominated internet, some advertisers are successfully using video, a medium that extends beyond commercial advertising into self-advertising, to attract sizable audiences. Use these 4 tips… Continued
In the current business environment, many brand managers treat three converging trends – Millennials as a purchasing group, the up-tiering of corporate responsibility (CR) and the explosion of digital communications – separately, though ample opportunities… Continued
The inmates are running the asylum. No, it isn’t an epithet for Ken Kesey’s “One Flew Over the Cuckoo’s Nest,” but rather an acknowledgment of a tough reality for communicators: Customers – once the passive… Continued
Sustainability has, thus far, proved to be more than a fleeting trend.