How To…Design a Web Site for Optimum Usability

With all the bells and whistles now associated with online media, it is easy to "pimp" your Web site to the point that it resembles the aftermath of an all-night-rave:

The colors are blinding, the audio is booming and the background is littered with content. This Electric-Koolaid-Acid-Test mentality might lure a handful of visitors who

fall victim to visual stimulation, but the majority of your stakeholders won't appreciate the flashback. With that in mind, here is a guide for making a flashy (not

trashy) site that is user-friendly and expressive of your brand.