It's that time of year again, when the best PR initiatives are feted by PR News in the Platinum PR Awards luncheon (Grand Hyatt, NYC, October 16) and special issue. Below are
this year's finalists. For complete campaign information, or to register for the luncheon, visit prnewsonline.com. For advertising/sponsorship opportunities, contact Diane
Schwartz at 212.621.4964.
Anniversary Campaign
- American Airlines and Weber Shandwick
- BT and Trimedia Harrison Cowley
- Impact Communications Australia
- The Hershey Company and Hill & Knowlton
Annual Report
- Allstate & Metay Design
- American Legacy Foundation
- Blue Cross and Blue Shield of North Carolina
- Charles Schwab
- MasterCard Worldwide
- The Coca-Cola Company
Blog
- Ogilvy Public Relations Worldwide
- Peppercom
- Southwest Airlines
- Yahoo! Inc.
Branding
- Colgate-Palmolive and Cohn & Wolfe
- GolinHarris for Nintendo of America
- Siemens and Weber Shandwick
- Waggener Edstrom Worldwide
- Yoplait & Cone
Cause-Related Marketing
- Boost Mobile & RockCorps with Miles Ahead Entertainment
- Entergy
- Travelocity and Vollmer Public Relations
Community Relations
- Dittus Communications
- Montgomery County Health Department and MWW Group
- Nestle (Malaysia) Berhad
- Tyson Foods and Mitchell Communications Group
Crisis Management
- American Legacy Foundation and Golin Harris
- Association of Zoos and Aquariums Public Communications Inc.
- Gutenberg Communications
- Solomon McCown & Company
Editorial/Op-Ed
- Deloitte and Hill & Knowlton
- Neiman Group
- Nintendo and GolinHarris
- Siemens Medical Solutions & Coyne Public Relations
Employee Relations
- DHL
- Cadbury Schweppes Americas Beverages with Ketchum NYC and Hewitt
- McDonald's and dg&a
- Piedmont Hospital and GolinHarris
Event Marketing
- Chrysler and Clear!Blue
- Fairchild Tropical Botanic Garden and rbb PR
- Rocket Science
- Mall Of America
- Sprint
External Publication
- i2 Technologies
- Aetna & Ketchum
- Latham & Watkins
- The Alberta Teachers' Association
- University of Maryland, Baltimore
Financial/Investor Relations
- MasterCard Worldwide and Weber Shandwick Worldwide
- NII Holdings and Burson-Marsteller
- Richard Ramlall
- Red Lion Hotels and CCG Investor Relations
Global PR Campaign
- Cisco Systems
- KFC and Weber Shandwick
- Metaldyne & The Millerschin Group
- Tektronix
- The NewsMarket
Internal Publication
- Consorta, Inc.
- Johnson & Johnson
- RBC Royal Bank
- Robert Bosch LLC
Large PR Firm of the Year
- APCO Worldwide
- Fleishman-Hillard
- Ketchum
- Porter Novelli
Marketing Communications
- Colgate-Palmolive and Cohn & Wolfe
- Reynolds Consumer Products and Manning Selvage & Lee
- Samsung and MWW Group
Media Event
- Clear!Blue Communications
- Dan Klores Communications (DKC)
- The Goodyear Tire & Rubber Co & Coyne PR
- American Academy of Family Physicians with GYMR Public Relations
- Rehabilitation Institute of Chicago and Edelman
Media Relations
- D S Simon Productions and Parade Magazine
- LEGO Systems, Inc, and Flashpoint PR, LLC
- Nikon Inc. and MWW Group
- Nintendo and GolinHarris
Midsize PR Firm of the Year
- MWW Group
- OutCast Communications
- Peppercom
- Taylor
Multicultural Campaign
- American Honda and Flowers Communications Group
- Mindshare Interactive
- Pacific Gas and Electric Company
- P&G and Fleishman Hillard
- Renna Communications
Online Communications
- Cingular & Fleishman
- GE and Edelman
- Medialink
- Nikon and MWW Group
- Ogilvy
Podcast and/or Videocast
- American Society for Microbiology
- Bain and Atwood Partners
- Greater Philadelphia Tourism Marketing Corporation
- Honeywell
- iPressroom and Schwartzman & Associates
Pro Bono Campaign
- Ink Inc.
- Spectrum Science Communications
- Off Madison Ave
Product Launch
- General Mills and Padilla Speer Beardsley Inc.
- Heineken USA and Manning Selvage & Lee
- Maloney & Fox with Golden Loder Associates
- Nintendo of America and GolinHarris
Public Affairs
- American Heart Association and Cone
- Burson-Marsteller
- Clarendon Group
- National Association of Community Health Centers
- Nestlé (Malaysia) Berhad
- United Health Foundation and Tunheim Partners
Public Service Announcement (PSA)
- Cartoon Networks
- Safe Electricity
- Office of the Comptroller of the Currency
- Ogilvy
Re-Branding/Re-positioning
- CRT/tanaka
- GolinHarris
- Susan G. Komen and Weber Shandwick
Research & Measurement
- AllianceBernstein Investments andTiller, LLC
- American Society of Plastic Surgeons and KDPaine & Partners LLC
- EMC and OutCast Communications
- Waggener Edstrom Worldwide
Satellite Media Tours
- D S Simon Productions
- MultiVu, a PR Newswire Company
- Siemens Medical Solutions, Coyne and Medialink
- Susan G. Komen for the Cure and Weber Shandwick
Small PR Firm of the Year
- Airfoil PR
- Financial Relations Board
- SHIFT Communications
- Warschawski
Speeches
- American Medical Association
- Dominion
- Solomon McCown & Company
- Urban League of Pittsburgh and MARC USA PR
Web Site
- American Society for Microbiology
- Chevrolet and Weber Shandwick
- Mindshare Interactive Campaigns
- Waggener Edstrom Worldwide
- Yahoo! Inc.