As referenced in the "The Digital Image: Adding Online Comms to Rebranding Efforts" feature, mobile marketing has made its grand entrance into the communications space, and
PR/marketing professionals, resistant as they may be, are loath to overlook the power of reaching the masses anytime, anywhere. After all, with such devices as the iPhone,
Blackberries and Trios becoming consumers' most beloved appendages, delivering brand info via mobile technologies is now more necessary than ever. If you doubt that notion, see
the sidebar on current research surrounding the future of mobile marketing and communications.