Seven Things You Will Learn In This Week's Issue Of PR News
1. When considering mobile communications, Web site content should not be repurposed and transferred to consumers' cell phones. (p. 2)
2. When choosing a spokesperson, make sure that the person is relevant to the product/campaign. (p. 5)
3. For a global measurement initiative, first organize a meeting with internal stakeholders. (p. 7)
4. Old measurement data is a good benchmark for creating a global program. (p. 7)
5. When creating video for a video blog, don't overproduce; just be sure to work with people who have proven story-telling abilities. (p. 8)
6. Avoid committees when rebranding your organization, as they can dilute strategies. (p. 6)
7. Online rebranding elements must be based on consumer engagement. (p. 6)