Archive: July 2007

If you are like most right-brained, liberal arts-majoring, visual-learning communications professionals, then you probably avoided accounting classes like the plague in college. Calculus was the bane of your existence. You barely scraped by in trig.… Continued

When Henry Ford first started to produce his Model T cars, he used to say that you can have any color you want – so long as it’s black.

When Henry Ford first started to produce his Model T cars, he used to say that you can have any color you want – so long as it’s black. In public relations, we seem to… Continued

Company: Rosetta Stone Agency: HBL Media, Carmichael Lynch Spong Timeframe: 2006 The $100 billion language-learning market confirms that having the ability to speak and understand multiple languages is a necessity, as accelerating globalization prompts nations… Continued

*Trade Show Exhibitions Becoming Extinct? A recent BMA Trade Show survey depicts a marketing channel in transition. On June 15, 2007, during the Business Marketing Association Annual Conference, Tim Roberts, president of Catalyst Exhibits Inc.,… Continued

Judging from the millions upon millions of media hits – and the lines snaking around city blocks for days – apparently Apple released its much-buzzed-about iPhone just over a week ago, and consumers are clamoring… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. The 360 degrees of digital influence consist of listening, strategy and engagement. 2. Foundations can reap the benefits of media relations without… Continued

Many called it a watershed moment for philanthropy: Just over a year ago, Warren Buffet announced that he would be gifting his enormous fortune to the Bill & Melinda Gates Foundation – some $30 billion… Continued

Here is your reality as a communications professional: The swell of new media platforms has shifted control from the hands of select corporate executives to those of their once-passive stakeholders. Now the organization’s reputation is… Continued

My grandfather was a “finish” carpenter, and a good one. It was his job to show up after the basic construction was complete and do the fancy wood trim and cabinetry on everything from homes… Continued