*Ready, Aim, Fire: A recent Inc.com reader survey demonstrated “who gets shown the door and why” when it comes time to hand out pink slips. Among the results: 20% of respondents had fired a full-time… Continued
Archive: July 2007
Charting The Industry: The CEO-PR Connection
July 23rd, 2007 by PRNEWSThe results from the recent CEO survey, conducted by PR News in conjunction with the PRSA Counselors Academy are in, highlighting PR executives’ perspectives on what keeps their CEOs up at night, and what type… Continued
Did You Know?
July 23rd, 2007 by PRNEWSSeven Things You Will Learn In This Week’s Issue Of PR News 1. When trying to attract media attention for an initiative, treat the reporter as a customer. 2. Strategic communications should have research based… Continued
Strategic Communications Planning And Management: A Fundamental Roadmap
July 23rd, 2007 by PRNEWSCommunicators touch every person inside and outside a company, from the CEO down to a new assistant, from a reporter to an investor. However, managing all these various touch points requires an indestructible strategic communications… Continued
Anarchy In Cyberspace: Checks & Balances Of Legal Communication
July 23rd, 2007 by PRNEWSIt’s all fun and games until someone gets hurt. In this case, that “someone” turned about to be the victim of his own crime: John Mackey, CEO of Whole Foods, made an organic mess out… Continued
Tip Sheet: Best Practices In Media Measurement: Technology’s Emerging Role
July 16th, 2007 by PRNEWSThe explosion of new media vehicles has prompted an information overload among communications departments charged with monitoring their organizations’ media coverage. This glut of information is a limiting factor when it comes to meaningful analysis,… Continued
Case Study: Xerox Moves Beyond Labels To Promote Its Consulting Services
July 16th, 2007 by PRNEWSCompany: Xerox Agency: Text 100 Timeframe: 2006 Xerox has long been labeled as a “copier company,” and after six years of effort by Xerox Global Services to be recognized for its consulting services, the division… Continued
Quick Study: Corporate Blogging Goes To Asia; CEOs Get Political; Buffett Bets On Errors To Put $$ In The Bank
July 16th, 2007 by PRNEWS*Establishing Guidelines for Corporate Blogging in Asia: Despite the growing risk, few Asian companies have established policies that formally address employee blogging. Multinationals like Sun Microsystems and Microsoft are setting examples for regional companies. At… Continued
Did You Know?
July 16th, 2007 by PRNEWSSeven Things You Will Learn In This Week’s Issue Of PR News 1. Because most crises affect employees first, they are the stakeholder group that should be addressed before all else. 2. Messages must be… Continued
Image Patrol: Brand China vs. Brand Scotland
July 16th, 2007 by PRNEWSYou don’t have to look too far for a country’s image in crisis these days – Sudan, Somalia, Zimbabwe – places you wouldn’t consider for your vacation or business expansion. But then there are the… Continued