Seven Things You Will Learn In This Week's Issue Of PR News
1. The 360 degrees of digital influence consist of listening, strategy and engagement.
2. Foundations can reap the benefits of media relations without comprising their philanthropic values.
3. When creating a podcast, consider having a partner or a guest speaker, as dialogues are more dynamic than monologues.
4. Encouraging employees to turn off their computers overnight saves energy - and money.
5. When timing a re-branding effort for a consumer product, aim for the fourth quarter; it is the more profitable because of the holiday season.
6. Tailored measurement systems should be based on a series of rating scales.
7. Tagalong is the Filipino language.