Ever wonder what the differences are when advertising and public relations are competing against each other? Oral tradition has it that media placement through public relations is anywhere from slightly to greatly more effective compared… Continued
Archive: July 2007
Case Study: Dell Learns That Core Central Messages & Customer Safety Bode Well In A Crisis
July 30th, 2007 by PRNEWSCompany: Dell Agency: Dell Global CorpComm/IR Department Timeframe: 2006 From a PR standpoint, Dell Inc.’s Global Corporate Communications/Investor Relations (CorpComm/IR) organization confronted an unprecedented challenge in 2006 when news of “exploding batteries” emerged six weeks… Continued
Quick Study: 10 Tips For Communicating Change; Customer Retention; Career Development; Cause Evolution
July 30th, 2007 by PRNEWS*10 Tips for Communicating Change: While organizational change requires more than 10 tips, here are 10 key things to keep in mind when planning, announcing, implementing, and communicating a change initiative: 1. Remember that there’s… Continued
How To…Build The Brand Of ‘You’
July 30th, 2007 by PRNEWSAs we near the middle of summer and recent graduates begin to embark on their first job search, the inevitable question always comes up: “How do I differentiate myself from the rest of the pack?”… Continued
Did You Know?
July 30th, 2007 by PRNEWSSeven Things You Will Learn In This Week’s Issue Of PR News 1. Consistency is the #1 aspect of successful online branding. 2. When handling a product recall, over-communication is a best practice. 3. Don’t… Continued
Six Degrees Of Separation: The Keys To Leveraging Business Networks Online
July 30th, 2007 by PRNEWSThe skill of building and maintaining networks of business contacts couldn’t be of greater importance to communicators, who exist to forge relationships between individuals, clients and organizations. However, robust business networks do more than benefit… Continued
Brand Aids: How To Launch Your Brand Into Cyberspace
July 30th, 2007 by PRNEWSThe ubiquity of today’s strongest and most reputable brands – among them Lego, IKEA and Barilla, according to the 2007 list of Forbes Most Reputable Companies – is in large part due to stalwart communications… Continued
Back Talk: Just-Launched: PR News
July 23rd, 2007 by PRNEWSPR News editors are pleased to announce the launch of the new online platform, PR News Digital PR Blog. The blog is written by Mark Stevens, CEO of MSCO and author of Your Marketing Sucks,… Continued
Tip Sheet: Maximizing The Value Of Analyst Relations
July 23rd, 2007 by PRNEWSBy Shawn Whalen Industry analysts such as Gartner, Forrester, IDC and others hold much weight among corporate America when it comes to technology purchases. These independent, third-party experts track technologies and industries with market research… Continued
Case Study: Building Solid Relationships Help PR Firms Breathe A Little Easier
July 23rd, 2007 by PRNEWSCompany: New York City Public Schools Agency: Fleishman-Hillard Timeframe: 2005-2006 An ordinary visit for an allergy shot evolved into a full-fledged PR campaign for Barbara Cutler when her doctor, Paul Ehrlich, commented that he needed… Continued