Archive: October 2005

By William Hopkins and Stephen England Participating at Gartner symposia, and at any other analyst event large or small, is expensive in time and manpower–not to mention booth and hotel costs–yet many companies arrive ill-prepared,… Continued

Earning season is almost upon us, giving PR execs another reason to keep abreast of televised business reports. Whether Wall Street is open or closed, a wide variety of programs provide in-depth analyses of the… Continued

Even before Hurricane Katrina made landfall at the end of August, big-box retailer Office Depot had stepped up to the plate, pledging $1 million to the American Red Cross in support of anticipated relief efforts.… Continued

By Mike Paul It has been said the worst type of lie is not a lie against another, but a lie against one’s self. Big lies have permeated the public-relations industry for so long, and… Continued

By Katie Paine One of the problems inherent in being a cultural icon is that when things go wrong, they go wrong publicly. As we’ve explained to clients for years, “The bigger the target, the… Continued

If, as the old song goes, video killed the radio star, then a survey released by News Generation Inc. (Atlanta) suggests said radio star is making a comeback. The survey sampled 50 news-formatted radio stations,… Continued

Picture this: A glistening celebrity posing for a camera, her long, fan-blown hair flowing behind her. A buffet of gourmet delicacies to please her palate – and those of her agent and her rock-star boyfriend… Continued

In last week’s issue of PR News (Sept. 28), the headline for the “Reputation Management” study on p. 1 should have read: “Across The Great Divide: Major Schism On The Best Way To Measure Reputation.”… Continued

For the last several years, it’s been the clarion call among some of the PR profession’s most seasoned executives, including Tom Hoog, chairman of Hill & Knowlton USA: Corporate America needs to embrace the idea… Continued

(Exclusive to PR News from the Institute for Public Relations) How To Measure Strategic Relationships What gets measured gets managed, says an axiom to which many CEOs subscribe. As important as media measurement may be,… Continued