At The Ready: A Different Kind Of First Responder

Even before Hurricane Katrina made landfall at the end of August, big-box retailer Office Depot had stepped up to the plate, pledging $1 million to the American Red
Cross
in support of anticipated relief efforts. That early entry helped position Office Depot as a business leader in the effort to put the pieces of peoples' lives and
businesses back together. As a result, the media showed a particular willingness to highlight the retailer's efforts.