Carlson Companies Appoints Kim Olson CCO…

For the last several years, it's been the clarion call among some of the PR profession's most seasoned executives, including Tom Hoog, chairman of Hill & Knowlton
USA
: Corporate America needs to embrace the idea of the chief communications officer and elevate PR managers and directors (who are worth their salt) to the C-suite so as to
better integrate marketing communications (see PR News, Sept. 28). For the most part, though, the calls continue to fall on deaf ears, with very few companies heeding the
advice.