Doug Dome has a sweet tooth, and he’s not afraid to admit it. He’s also an equal-opportunity PR pro. As the principal of Dome HK, which was acquired by Hill & Knowlton in 2004, Dome… Continued
Archive: October 2005
CEO Brand Leaders Score Points For Personality
October 26th, 2005 by PRNEWS“Pay no attention to the man behind the curtain.” The mantra of “Wizard of Oz” fame once struck a chord with a corporate culture that operated behind the proverbial curtain, but more and more of… Continued
Messaging Meter
October 26th, 2005 by PRNEWSEverybody knows corporate reputation is numero uno in today’s business ethos – now it’s just a matter of getting everybody to care. Doing so is (or should be) the goal of PR professionals who have… Continued
Pet PR Effort Barks Up The Right Tree
October 26th, 2005 by PRNEWSCOMPANY: JELD-WEN Inc. AGENCY: CMD Agency TIMEFRAME: Spring 2005 Nothing says reliable doors and windows quite like a dog that can smell epileptic seizures before they happen…right? No, wait, this actually makes sense. “Many home… Continued
Measuring New Media Lost In Cyberspace
October 26th, 2005 by PRNEWSIt goes without saying: New media matters. Studies show it, surveys reiterate it, Web surfers confirm it. And now, as PR professionals struggle to jump on the bandwidth bandwagon to avoid being left behind by… Continued
Exclusive: PR News/Medialink Survey: Litigation PR: Little Preparation = Big Crises
October 26th, 2005 by PRNEWSTelevision series like “Boston Legal” and “Law & Order” have a way of making courtroom drama seem sexy when, in reality, it’s just drama. The same is true for PR professionals who face litigation situations… Continued
PRSA: Lookin’ A Little Windblown
October 26th, 2005 by PRNEWSPR has been riddled with talk of Hurricanes Katrina and Rita, and the tide hasn’t changed just yet. Hurricane Wilma put a damper on the Public Relations Society of America’s International Conference in Miami (set… Continued
The CSR Report: Talking the Corporate Social Responsibility Walk
October 26th, 2005 by PRNEWSIn the first of a two-part series in PR News, Susan Nickbarg, principal of SVN Marketing LLC, a marketing expert who also specializes in corporate social responsibility, takes a close look at what makes for… Continued
The Well-Provisioned War Room And Why You Need One
October 26th, 2005 by PRNEWSWhen a crisis erupts, the communications team goes to ground, huddling in the "war room," the "command center." From this hub, PR leadership can call the shots, watching as the story unfolds and adjusting communications… Continued
PR News All -Stars Issue
October 19th, 2005 by PRNEWSSaluting the Top PR People and Campaigns of the Year PR People Awards: Lifetime Achievement Carol L. Cone Principal, Cone Inc. For those PR executives grappling with how their companies can best assist the victims… Continued