Martha Stewart’s PR nightmare may be over, but the jury still is out on whether the domestic doyenne will be fully rehabilitated in the eyes of the world. Ratings for the Sept. 20 premiere of… Continued
Archive: October 2005
Greasing The Wheels Of A Bus Boycott’s Anniversary
October 5th, 2005 by PRNEWSAGENCY: Weber Merritt Strategies CLIENT: Southern Women’s Center for Leadership Development TIMEFRAME: Dec. 3, 2005-early 2007 A prejudiced government made it necessary. A determined community made it possible. Rosa Parks made it famous. Now, 50… Continued
Interactive Marketing: A Click A Day Keeps PR At Play
October 5th, 2005 by PRNEWSIf measurement is PR’s Holy Grail and if the Internet is the cup from which practically everyone drinks, then it’s only befitting that the two go hand-in-hand to produce some tangible results for the profession.… Continued
Post-Katrina: Don’t Get Caught In The Political Cross Hairs
October 5th, 2005 by PRNEWSBy Richard Levick No disaster ever politicized faster. Contrast Hurricane Katrina to Hurricane Andrew that hit Florida in 1992, after which the Federal Emergency Management Agency’s (FEMA’s) culpability also was scrutinized. However, the attacks on… Continued
While A Delicate Courtship, Legal And PR Learn To Love Each Other
October 5th, 2005 by PRNEWSIn 1997, DaimlerChrysler was slapped with a $262.5 million verdict in a case involving the death of six-year-old Sergio Jimenez. Jimenez, riding in a Dodge minivan manufactured by Chrysler, was unbelted when his mother ran… Continued
What Would You Do With An Extra $25K In The Till?
October 5th, 2005 by PRNEWSGood PR work does not come cheaply. A typical mid-sized company might spend between $20,000 and $30,000 a month for agency work, according to Bridgeman Communications (Boston), while in-house PR can run even higher, once… Continued