PR Pulse

If, as the old song goes, video killed the radio star, then a survey released by News Generation Inc. (Atlanta) suggests said radio star is making a comeback. The survey
sampled 50 news-formatted radio stations, finding that more than half are streaming 90% of their content to keep listener drop-off at a minimum. Only 26% of stations interviewed
said they were using their Web sites to attract new listeners, while 54% said they use the Internet to keep the audiences they have and to make it easy for them to tune in
throughout the day.