10 Things To Do Before A Gartner Symposium (Or Any Major Analyst Event)

By William Hopkins and Stephen England

Participating at Gartner symposia, and at any other analyst event large or small, is expensive in time and manpower--not to mention booth and hotel costs--yet many companies
arrive ill-prepared, resulting in less-than-satisfactory results.

Having a pre-event operational plan and understanding the multiple potential objectives for each event are two great places to start.