Archive: July 2005

With a serious diminution of CEOs because of the ongoing rash of corporate scandals, effectively serving the boss is one of the biggest challenges PR professionals face. And two recent reports suggest the job isn’t… Continued

By Richard Laermer I wonder if Tom Cruise can teach PR managers and directors to be more accountable. Cruise — who recently ran amok on “Oprah,” berated “Today” co-host Matt Lauer, pranced around Europe with… Continued

Although Corporate Social Responsibility (CSR) reports often lack in specifics (see Pulse, July 13), the jockeying to produce said reports is likely to intensify following results of a survey last week that showed a growing… Continued

Has GM started to turn the corner? The automotive giant posted a 47% jump in sales in June — its highest level in 19 years — fueled by its employee-discount- for-everyone promotion (that recently was… Continued

(This time two years ago, most people hadn’t even heard of the term ‘bloggers,’ save for the early adapters and the gear-heads. But by early 2005, you couldn’t get away from them, what with how… Continued

You can’t win for losing. Despite regularly voiced complaints from reporters, editors, et al., that their inboxes are flooded with e-mail, 59% of the 147,900 media pros who responded to a recent Bacon’s Information survey… Continued

(Exclusive to PR News from the Institute for Public Relations) Facing Facts: PR vs. Advertising Credibility No matter how many times you’ve heard it – and how much you want to believe it – there… Continued

For PR pros, spotting niche markets (and opportunities) depends on having a little vision. Children’s Eye Health and Safety Month (which runs throughout August) provides a solid springboard for both corporate communication pros and agency… Continued

CLIENT: The Telecommunications Industry Association AGENCY: WilkinsonShein Communications TIMEFRAME: January-June 2005 BUDGET: N/A Each year, there is one venue where more than 25,000 telecommunications professionals get together to talk shop. Before and during the industry… Continued

The salad days that dwindled during the dot-com debacle of 2000 ushered in an era of economic austerity with which the PR profession continues to grapple. However, according to the 9th annual public relations and… Continued