Archive: July 2005

So far, the impact of Google’s technology has been focused on the advertising industry, but that’s only because the PR value has yet to be raised in marketing circles. Though PR traditionally is focused on… Continued

It’s time to get cracking on CSR reports. A survey released last week by KPMG says that, in 2005, 52% of the world’s biggest companies issued separate reports on CSR, compared with 45% in 2002.… Continued

Re: “Measurement Focus Shifts to ‘Share of Discussion'” (June 29) Angela Jeffrey, VP of PRtrak clarifies that while Ad-Value Equivalency is not an effective measurement in and of itself, it still has value for PR.… Continued

Brits jumped for joy last week after London was awarded the 2012 Olympic Summer Games following an agonizing selection process. (Editor’s Note: The celebrations were marred the very next day after terrorists exploded four bombs… Continued

At The Dow Chemical Co., Paul Oakley is looking for a few good agencies. When a major PR project comes along, Oakley, the North American communications leader for Dow Plastics, is just as likely to… Continued