By Jeffrey Sandman and Fred Bratman Filmmaker Michael Moore (“Roger & Me,” “Bowling for Columbine”) is not wasting any time leveraging his box-office success with “Fahrenheit 9/11,” and he already is busy making a “docudrama”… Continued
Archive: July 2005
Media Metrics
July 27th, 2005 by PRNEWSPerhaps it’s the close proximity to the gyrations of the Standard & Poor’s indices, the New York Stock Exchange and other major financial markets (not to mention analysis/paralysis about the prognostications of Federal Reserve Chairman… Continued
Low-Fat PR + Hungry Reporters = Healthier Kids
July 27th, 2005 by PRNEWSCOMPANY: FiberGel Technologies TIMEFRAME: April 2005-ongoing BUDGET: N/A Fat kids. Where would Phillip Versten’s PR efforts be without them? The nationwide concern over childhood obesity has been a boon to Versten who, as communications director… Continued
At The Helm: Bickford Succeeds; Why Succession Stumbles
July 27th, 2005 by PRNEWSWarren Bickford, VP of Gryphon Reputation Management (Saskatoon, Saskatchewan, Canada), a seasoned veteran of the San Francisco-based International Association of Business Communicators (IABC), recently took the reins as the organization’s 2005-06 chair. Bickford, who was… Continued
Does Constant Awards Buzz Translate Into New Business?
July 27th, 2005 by PRNEWSBy Matthew Schwartz Along with death and taxes, I now have a third guarantee in life: a steady dose of weekly e-mails plugging the latest public-relations award. More often than not, the e-mail sender asks… Continued
Q/A: Following A Brief Time Out, Stewart Is Eager To Get Back In The PR Game
July 27th, 2005 by PRNEWSKirk Stewart, who this week resigned as VP of corporate communications at Nike Inc., the $12.3 billion sports and fitness company based in Beaverton, OR, loves to spin – a basketball, that is. An huge… Continued
Nonprofits Strive To Capitalize On Unique PR Opportunities
July 27th, 2005 by PRNEWSFaced with tighter budgets and fewer resources than their corporate/agency counterparts, PR managers at nonprofit organizations are scrambling to find unique and affordable ways to get their messages out. How can they do well by… Continued
By Any Other Name: The Sweet Smell Of PR Success
July 20th, 2005 by PRNEWSCOMPANY: Conard-Pyle Co. PR AGENCY: Garden Media Group TIMEFRAME: March-May 2005 BUDGET: Less than $30,000 Plant grower Conard-Pyle Co. in West Grove, Pa., recently bred a new rose, the “Elle.” It’s bug-resistant, it’s pretty and… Continued
And Keep In Mind…
July 20th, 2005 by PRNEWSThe third annual Summit on Measurement, the most advanced conference focused entirely on PR measurement and evaluation, will be held Sept. 28-30 at the New England Center of the University of New Hampshire. The summit,… Continued