Media Metrics

For PR pros, spotting niche markets (and opportunities) depends on having a little vision.

Children's Eye Health and Safety Month (which runs throughout August) provides a solid springboard for both corporate communication pros and agency reps who may have a
vested interest in serving the eye health and safety needs of children, which may not be sexy but is certainly crucial to the country's well-being.

Per Medialink, we take a look at the top stores for purchasing contact lenses and/or eyeglasses in several of the nation's major markets.

But because media relations are seldom far behind almost any PR plan, we go one step further, listing the percentages for typically watched television news programs among
eyeglass/contact-lens buyers.