Please Change The Subject: Cutting Through E-Mail Clutter

You can't win for losing. Despite regularly voiced complaints from reporters, editors, et al., that their inboxes are flooded with e-mail, 59% of the 147,900 media
pros who responded to a recent Bacon's Information survey said they wanted to get story pitches from PR professionals electronically. Wacky? You bet, but for PR pros
journalists are the gatekeepers.