Cruise (Out Of) Control: Burning Up The Brand

By Richard Laermer

I wonder if Tom Cruise can teach PR managers and directors to be more accountable. Cruise -- who recently ran amok on "Oprah," berated "Today" co-host Matt Lauer, pranced
around Europe with fiancée Katie Holmes and grinned like a sheepdog gone astray for the pages of Entertainment Weekly - has become a prime example of the leader gone
berserk.