Archive: June 2005

CLIENT: AIDS Foundation of Chicago (AFC) PR AGENCY: Public Communications Inc. TIMEFRAME: January-March 2004 Following years of complacency, stories about HIV/AIDS are now back in the media spotlight. There are several reasons for the change:… Continued

If anyone doubts that corporate citizenship is here to stay, he or she should heed the words of Carol Cone, the PR doyenne who heads Cone Inc., a Boston-based strategic marketing and communications firm. “Corporate… Continued

Your column ‘A Conundrum For The Counselors’ (May 25) misleads readers by not crediting the “industry-wide” collaboration at work here. It involves much more than PR counselors, including corporations, government, educators, and the media. There… Continued

By Kurt Genden And Brian Williams Driven by dynamic industry growth, today’s consumer-electronics news environment is moving forward at a pace unimagined five years ago. U.S. sales growth of consumer electronics rose more than 11%… Continued

A recent survey by the Pew Internet & American Life Project shows that e-mail users are receiving slightly more spam (junk e-mail) than before, but they are minding it less. While more than half of… Continued

Amid last month’s crowning of new “American Idol” Carrie Underwood was a reminder that, as part of her various prizes, Underwood would get her very own Marquis Jet Card. The card, which caters to individuals… Continued

There’s one at nearly every PR-related conference: a session devoted to how crucial it is that the profession build a more diverse workforce if it wants to be able to respond to dramatic and ongoing… Continued

After years of getting short shrift from financially stressed clients and marketers, PR services are on the upswing, according to the third annual “Public Relations Generally Accepted Practices Study.” The study, published by the USC… Continued

“The business is out there for PR professionals to get,” says Mike Schultz, publisher of RainToday.com, an online magazine that focuses on marketing, PR and selling for professional services firms. “But it’s not like the… Continued

CLIENT: Crohn’s & Colitus Foundation of America PR AGENCY: PFS Marketwyse TIMEFRAME: January 2005 It all began when Roger Koman’s 13- and 10-year-old children started enthusing about the Lance Armstrong Foundation’s “Wear Yellow Live Strong”… Continued