Archive: June 2005

When Meghan Magner became VP of marketing at the 150-year-old, highly respected national law firm of Ropes & Gray three years ago, she noticed that the firm hadn’t paid much attention to PR. Not good,… Continued

Nipping It In The Bud When it comes to the numbers of crises faced by U.S. businesses last year, 2004 proved to be a relatively calm period compared with other recent, more scandal-wracked years, according… Continued

This is the first of a two-part series focusing on how research can help maximize the returns on the events you plan and execute to help get your company’s message out. Part Two, which will… Continued

By Michael Smith/Director, Graduate Program in Professional Communication-La Salle Univ. Since the collapse of communism in 1989, Eastern European public relations has developed in 16 years the same public relations practices, professional associations, and business… Continued

When managers of Edelman Europe met for an affiliate meeting in Barcelona, Spain, late last year, one question kept on creeping into the conversation: when are we going to open up shop in Poland? “Enough… Continued

The jones for e-mail is getting acute. According to new surveys by AOL and Opinion Research Corp., as reported by Emarketer, AOL users are starting to rely on e-mail just as much as they do… Continued

With the explosion in ethnic media in the last 20 years — ranging from radio stations specifically geared to blacks to Spanish-language TV channels Univision and Telemundo — PR and marketing execs have had a… Continued

Like every other high-profile industry, public relations has its phenoms — you know, those hungry, hard-working kids who, through sheer talent and tenacity, manage — like cream — to rise to the top with a… Continued

Does familiarity breed favorability or contempt? New research by John Gilfeather, vice chairman at Roper Public Affairs, NOP World; and Tina Carroll, Ph.D. candidate at the University of Miami, comes to a strong conclusion: Corporate… Continued

Although the recording industry continues to get rocked by the sharing of online music files – why buy the CD when you can download the tunes for free? – one of the more lucrative spaces… Continued