Archive: June 2005

In the last two years, the number of key, broad-based analyst firms providing advice to Fortune 1000-type buyers has been cut in half. In 2004, Forrester Research bought and devoured Giga and, earlier this year,… Continued

Washington, D.C., of course, is a company town (politics), as is Los Angeles (movies). In a similar vein, Florida wins hands down as the Amusement Park Capital of the World (although the other two venues… Continued

CLIENT: The Fremont Company PR AGENCY: BIGfrontier Communications Group TIMEFRAME: October 2004-ongoing BUDGET: $50,000 TIMEFRAME: January 2005 The Fremont Company in Fremont, Ohio, wanted a new way to sell its signature sauerkraut product. Chicago-based BIGfrontier… Continued

The third annual Summit on Measurement, the most advanced conference focused entirely on PR measurement and evaluation, will be held Sept. 28-30 at the New England Center of the University of New Hampshire. The summit,… Continued

Is trust in corporate communications getting worse? One might think that following the flood of stories about corporate chicanery during the last few years — and the efforts at corporate reform among many companies, albeit… Continued

In “As Ethnic Media Becomes A Force, PR Opportunities Abound” (June 22), we incorrectly stated the e-mail address of Sergio Bendixen of Bendixen & Associates. It is [email protected]. In the article “PR Starts to Charge… Continued

BY Andrew Gilman PR pros know that if you don’t want see it in the New York Times, on ABC News or on E!…if you don’t want to see it posted on a blog or,… Continued

In journalism, there is the “buried lead,” in which the essence of the news story being written is buried somewhere on the jump page rather than the first or second paragraphs. For PR managers, the… Continued

Employee Communications: So Close Yet So Far Sure, we all get a little laugh after realizing we sent an e-mail to someone who is sitting about two feet away when it would have been easier… Continued

Summer’s here and the time is right– to build PR ties to the most popular markets for remodeling homes. For the biggest bang for you buck, forget about hitting the places where people live on… Continued