Sales Tools: PR Pirouettes

"The business is out there for PR professionals to get," says Mike Schultz, publisher of, an online magazine that focuses on marketing, PR and selling for
professional services firms. "But it's not like the 1990s, when clients were chucking money at people. Now, the better providers are going to win, and it's the data in this report
that's going to help them be better at it."