After years of getting short shrift from financially stressed clients and marketers, PR services are on the upswing, according to the third annual "Public Relations Generally
Accepted Practices Study." The study, published by the USC Annenberg Strategic Public Relations Center, says 2004 was a "bounce-back" year, revealing strong growth for the PR
profession. "Trends emerged last year that began to be validated this year," says Daniel King, senior project leader at the Center for Strategic PR. "The purpose of this is to
take the pulse of the industry and, in response to the seismic events of the past year, CEOs are taking serious counsel and are taking notice of PR."
The study also says the CEOs of hundreds of senior-level PR people believe PR is the No. 1 contributor to organizational success, ahead of marketing, financial, and legal,
for example. Although just 347 senior executives out of 10,000 responded, King says, "Three years allows you to track the trends, and that is why this is so pronounced."
Contact: Daniel King, 818.913.5512, [email protected]