Archive: January 2004

Personal Links to Public Problems

January 26th, 2004 by

Defensive Web sites let supporters tell your story, even if you have to help them along. “In order for defense sites to be most effective they shouldn’t be formulated as denials by the accused. Instead,… Continued

…While Another Lands Nicely on His Feet…

January 26th, 2004 by

If the grace period between being getting raked across the media coals and full-scale rehabilitation is as long for Brewster as it was for Gerry Boyd, Brewster will barely have time to unpack his corporate… Continued

Study: Corp. Reputation Trumps Stock Price

January 26th, 2004 by

What’s more important to a CEO than the company’s stock price? Try the reputation of the firm, says a new survey released last week by the World Economic Forum (WEF) and Fleishman Hillard International Communications.… Continued

Trend…

January 19th, 2004 by

Some static about the effectiveness about Audio News Releases (ANRs). A new survey of 50 randomly sampled newsrooms in the nation’s top 50 markets says that 96% of newsrooms use outside sources as part of… Continued

Clarification

January 19th, 2004 by

In ‘Beware The Shrinking News Hole’ (PR NEWS, Jan. 12, 2004) the information provided for the story should have been attributed to D S Simon Productions, which produces VNRs. We regret the error.

Raising the Red Flag…

January 19th, 2004 by

Fleishman-Hillard said last week that it has formed a strategic alliance with Pegasus Communications, based in Beijing. Terms were not disclosed. The new alliance will serve clients in media relations, market promotion, information, information technology… Continued

CSR No Longer A ‘Nice Thing’ But a ‘Must-Have’

January 19th, 2004 by

With a rapidly expanding audience tuning in to CSR activities, it’s impossible to ignore their growing influence on corporate reputation. In the past 10 years, Cone’s cause- related research has documented Americans’ increasing expectations of… Continued

Endorsements — of Every Stripe – Boost Cause Marketing Plan

January 19th, 2004 by

Since 2001 Verizon Wireless PR has donated nearly 40% of its professional time to a cause marketing plan for abused women, employing everything from sports endorsement to press conferences to get the message out. The… Continued

Want to Keep Your Seat At The Table? Change Your Vocabulary

January 19th, 2004 by

In the rough-and-tumble world of corporate America, senior PR execs should consider themselves fortunate if they can win that proverbial seat at the table. But with many CEOs still skeptical as to PR’s inherent value,… Continued

Feel Warm and Fuzzy All Over…Even on Your Bottom Line

January 19th, 2004 by

Rob Densen, CEO of Tiller LLC, thinks he has a better — and more cost-efficient — way of creating what he calls “cause commerce” initiatives. It’s a new twist on doing well by doing good… Continued