Archive: January 2004

It’s not exactly a wake-up call since senior PR execs are well aware of the problem. A cup of ice water splashed on an unwitting face may be more like it. Affirming a trend that’s… Continued

Defensive Web sites let supporters tell your story, even if you have to help them along. “In order for defense sites to be most effective they shouldn’t be formulated as denials by the accused. Instead,… Continued

Michael Jackson has one. So does Martha Stewart. Indictments heard throughout the world. But we are referring to “truth” Web sites, the latest iteration in online communications. Both Jackson and Stewart are using the Internet… Continued

Ad 2 of Greater Fort Lauderdale – Valerie Milkins (ex-Starmark International) has been appointed PR Chair for Ad 2, a division of the Advertising Federation of Greater Fort Lauderdale that targets young executives working in… Continued

In ‘Beware The Shrinking News Hole’ (PR NEWS, Jan. 12, 2004) the information provided for the story should have been attributed to D S Simon Productions, which produces VNRs. We regret the error.

Fleishman-Hillard said last week that it has formed a strategic alliance with Pegasus Communications, based in Beijing. Terms were not disclosed. The new alliance will serve clients in media relations, market promotion, information, information technology… Continued

With a rapidly expanding audience tuning in to CSR activities, it’s impossible to ignore their growing influence on corporate reputation. In the past 10 years, Cone’s cause- related research has documented Americans’ increasing expectations of… Continued

Since 2001 Verizon Wireless PR has donated nearly 40% of its professional time to a cause marketing plan for abused women, employing everything from sports endorsement to press conferences to get the message out. The… Continued

In the rough-and-tumble world of corporate America, senior PR execs should consider themselves fortunate if they can win that proverbial seat at the table. But with many CEOs still skeptical as to PR’s inherent value,… Continued

Rob Densen, CEO of Tiller LLC, thinks he has a better — and more cost-efficient — way of creating what he calls “cause commerce” initiatives. It’s a new twist on doing well by doing good… Continued