CSR No Longer A ‘Nice Thing’ But a ‘Must-Have’

With a rapidly expanding audience tuning in to CSR activities,
it's impossible to ignore their growing influence on corporate
reputation. In the past 10 years, Cone's cause- related research
has documented Americans' increasing expectations of companies to
address social issues. A new study conducted last year by
Golin/Harris found that 74% of Americans say CSR is important to
their trust in a company. Seven in 10 Americans say they would be
willing to start or increase the amount of business they do with a
company based on that company's CSR record. And, according to
Environics' 2001 CSR Monitor, 80% of employees of large companies
say that the more socially responsible their companies become, the
more motivated and loyal they are as employees.