Feel Warm and Fuzzy All Over…Even on Your Bottom Line

Rob Densen, CEO of Tiller LLC, thinks he has a better -- and
more cost-efficient -- way of creating what he calls "cause
commerce" initiatives. It's a new twist on doing well by doing good
that, he believes, benefits both the public and the company alike.
Here are the critical ways in which Tiller LLC differentiates its
approach from traditional cause marketing plans: