‘Truth’ Web Sites Offer Rewards – and Risks

Michael Jackson has one. So does Martha Stewart. Indictments
heard throughout the world. But we are referring to "truth" Web
sites, the latest iteration in online communications. Both Jackson
and Stewart are using the Internet to speak directly to the public
as they face down legal allegations, rumors and innuendo. But PR
pros say such Web sites are fraught with risks. While they may help
a bit, they can also make a bad situation worse by drawing added
attention to a negative story.