Archive: September 2003

It’s difficult for PR pros to get their hands around all of the new technologies swarming around the marketplace. Still, the more technologies that become available to consumers the more targets PR execs have to… Continued

Despite the lackluster economy, corporate scandals and a nation at war – or perhaps partly because of those factors – this year’s entries for the Platinum PR and PR People Awards were the highest caliber… Continued

The brouhaha has subsided, but for a while Wall Street analysts were considered Public Enemy No. 1. The entire industry was tarnished after several tech analysts, including Salomon Brothers’ Jack Grubman, the one-time poster child… Continued

After accepting the Communicator of the Year award from the IABC earlier this year, Lin Cummins gave a speech on the state of corporate communications. Aside from the usual spiel about how PR executives need… Continued

The mere mention of measurement can silence a room. The quiet usually lasts a few seconds before the eruption of dozens of differing viewpoints on approach, metrics and overall efficacy, as the absence of industry… Continued

Sometimes PR merely helps. It can reinforce a message or craft an image. In some cases, though, PR literally can make or break a situation. This has been the case with Ilim Pulp, a little-known,… Continued

Walt Disney Co. 935 Middle St. Bristol, Conn. 06010 860.766.2000 http://www.espn.com The Wind-Up About 50 years ago, Ernie Kovacs said, “Television: A medium. So called because it’s neither rare nor well done.” But that observation… Continued

Melanie Wells, a senior editor at Forbes, covers the marketing arena soup to nuts for the biweekly, part of the Holy Trinity of consumer business publications along with BusinessWeek and Fortune. “I once heard an… Continued

In the same week that former Enron treasurer Ben Glisan was hauled off to prison, a new study reveals that an overwhelming majority of business leaders are confident they can restore corporate credibility. It’ll take… Continued

Sleepless in Seattle? King County, Wash., businessman Juan Mayans has launched a monthly lifestyle magazine, called Persona. The pub features a blend of celebrity coverage, financial advice, recipes and film reviews, all with a Latino… Continued