Despite the lackluster economy, corporate scandals and a nation at war - or perhaps partly because of those factors - this year's entries for the Platinum PR and PR People
Awards were the highest caliber year over year, and rolled in in record numbers.
PR NEWS honored the nearly 100 winners of these two programs last Wednesday evening, Sept 24., during an awards dinner cruise in New York City in which hundreds of executives
celebrated their hard work and successes.
Among those honored for their excellent campaigns and efforts in 2002 were PR firms, nonprofits, colleges and corporations of all ilks and sizes. Likewise, the PR People
honorees ran the gamut in age and experience. Taken together, the two programs represent the best of the best in communications.
In this issue, we list the winners and the honorable mentions. PR NEWS congratulates all the winners and thanks all those who submitted entries in these two programs. These
were two of the most difficult programs to judge as the majority of those that did not make the "short list" were impressive and strong entries nevertheless.
The winning campaigns and people will be profiled in PR NEWS' special Awards Issue on Oct. 13 and via case studies and features in PR NEWS throughout 2004.
Annual Report
Pfizer Inc. for The Pfizer 2002 Annual Report
Application of Research & Measurement
Horn Group, Inc. for Horn Group Takes Cognos "Out in Front"
Cause-Related Marketing
Cone on behalf of ConAgra Foods ConAgra Foods' Feeding Children Better Program
Community Relations
BellSouth International for BellSouth Pronino
Crisis Management
Hyundai Motor American and Ketchum Hyundai Achieves the Appropriate Overreaction: Communicating Hyundai's Horsepower Misstatement Error
Employee Relations
Douglas
- Cohn & Wolfe for Hilton Hotels Corporation "Hilton Random Acts of Service" Program
Event Marketing
Weber Shandwick and American Airlines for "Up, Up and Away"
External Publication
Broward County for Water Matters Media Kit
Financial/Investor Relations
Air Products and Chemicals, Inc.
"Being the Best Company to Invest In, Buy From and Work for": Air Products' 2002 Investor Conference and Annual Report"
Global PR
3M Company for Celebrating a Century of Innovation: The 100th Anniversary of 3M
Interactive Campaign
Mindshare Internet Campaigns, LLC for EMILY's List
Internal Publications
Frank Russell Company for "Soundings"
Marketing Communications (TIE)
- Yahoo! for "Yahoo! Internet Train"
- National Public Radio for "The Tavis Smiley Show Launch"
Media Event
Neiman Group for ATPA - "Lock it or Lose It" Mock Auto Theft
Media Relations
FedEx Corporation with Ketchum
Absolutely, Positively Delivering a New FedEx
Multicultural
The San Jose Group for El Cerdoes Bueno
Pro Bono
Wilcox Group for Concert for Cancer
Product Launch
Weber Shandwick for The Coca-Cola Co.: The Launch of Vanilla Coke
Public Service Announcement
National Breast Cancer Awareness Month Board of Sponsors, AstraZeneca HealthCare Foundation and Burston-Marsteller "Bust the Barriers: Spotlight on National Breast Cancer Awareness"
Public Affairs
Manning Selvage & Lee Public Relations
U.S. Army News Bureau: Preparing American Soldiers for War
PR Professionals of the Year
Corporate
Tom Hoyt, Manager, Global Communications
Ford Motor Company
Agency
Ken Luce
President, Weber Shandwick Worldwide Southwest
Government
Sheri Chadwick
Director of Communications and Marketing
City of Coral Springs, Florida
Non-Profit
Morgan Roth
VP, Public Affairs, Recording for the Blind & Dyslexic
Education System
David Ritchey, Ph.D.
Professor, School of Communication, The University of Akron
Community Relations Executive of the Year
Tina-Marie Adams
Senior Vice President, H&K
Public Affairs Executive of the Year
Harvey Englander
SVP & General Manager, The MWW Group/LA Office
Account Executive of the Year
Lisa Farynyk
AE, Coyne Public Relations
Media Relations Professional of the Year
Billee Howard
EVP, Weber Shandwick
Crisis Communicator of the Year
Kent Jarrell
Senior Vice President, APCO Worldwide
PR Professionals of the Year
Corporate
- Ken Kerrigan, Associate Director, PR, Ernst & Young
- Genna Goldberg, VP, Corp. Communic., JAKKS Pacific, Inc.
- Anne-Marie Feliciano, Corp. Communic. Manager, JAKKS Pacific, Inc.
Agency
- Jim Brodsky, Founder/Pres., Sharp Communications, Inc.
- Sandy Lish, Founder and Principal, The Castle Group
Non-Profit
- Sherrie Borden, Director, PR, U.S. Pharmacopeia
Public Affairs Executive of the Year
- Gloria Dittus, CEO, Dittus Communications
Crisis Communicator of the Year
- Chris Thomas, Owner/Officer, The Intrepid Group
- Helene Solomon, Founder , Solomon McCown & Company
Annual Report
- iPR Asia Ltd for Clear Media Limited: Brand Revolution: Clear Media Annual Report 2002
- Magazine Publishers of America: 2002 Annual Report
Application of Research & Measurement
- Delahaye Medialink Worldwide for National Association of Realtors
"Stopping the Big Grab"
- Georgia-Pacific Corporation
Using Research and Measurement to Drive Cultural Change at Georgia-Pacific
Cause-Related Marketing
- Verizon Wireless
Verizon Wireless Hopeline Voice Mailbox Program
- The Weather Channel
The Weather Channel "Raises" Sun Safety Through Rays Awareness Campaign
- PowerPact, LLC for PowerPact/Procter & Gamble "Awareness is Love"
Community Relations
- Hunter Public Relations for Sears, Roebuck and Co., The Launch of the Sears American Dream Campaign
Crisis Management
- O'Reilly Public Relations for Goodrich Corporation
- JSH&A Public Relations for "Combating West Nile Virus"
Employee Relations
- Burson-Marsteller for Unilever Home & Personal Care
"The Enterprise Culture Adventure: Changing Behavior to Drive Growth"
- General Electric Company, "Imagination at Work"
Event Marketing
- City of Takoma Environmental Services, "Making an Electronics Recyclying Event Groovy"
- Chandler Chicco Agency
"The Ascensia Dream Fund - Sailing, Self-Monitoring, Success"
External Publication
- The Art Institutes, "The Common Thread"
Financial/Investor Relations
- Rx Communications Group for
"Maintaining a Proactive Program While Maneuvering Through a Crisis: Genaissance Pharmaceuticals, Inc."
- Financial Dynamics for Steve Madden Ltd -- Rebuilding Credibility One Step at a Time
Investor Relations International: Castelle's Stock Grows 688% With Help from Investor Relations International
Global PR
- BellSouth International, Bell South Pronino
- Text 100 Public Relations: "It's a Small World After All -- The International Launch of the DocuColor iGen3"
Interactive Campaign
- Rosenbluth Int'l: War Pages
- Cohn & Wolfe/Los Angeles: "Hampton's Year of 1,000 Weekends" Calendar, Web Site
Internal Publication
- Purdue Pharma L.P. for @Purdue Employee Magazine
Marketing Communications
- washingtonpost.com for washingtonpost.com National Advertiser Outreach
- The MWW Group for Bally Total Fitness: "Operation B-Fit Nation"
Media Event
- Hunter Public Relations for Kraft Foods, Inc.: "Celebrating The JELL-O Brand's Anniversary as Utah's 'Official State Snack'"
- Weber Shandwick and Burger King Corp. for "The 45th Anniversary of The Original WHOPPER"
- Coyne PR for Arm & Hammer Coolest Cat Trick National Championship
Media Relations
- Vodafone UK for VODAFONE LIVE!
- Patrice Tanaka & Company, Inc. for Dysun DC07 Vacuum Launch in the U.S.
- Bahamas Ministry of Tourism for Bahamas Weather Conference: Putting an Accurate Spin on Hurricanes
Multicultural
- Freddie Mac for CreditSmart Espanol Consumer Education Initiative
Pro Bono
- Clarity Communications Group for "Hospitality Homes Turns 20"
- Sawchuk, Brown Associates for "Alleviating Hunger... Together"
Product Launch
- Douglas * Cohn & Wolfe for Embassy Suites' "Creativity Suite"
- International Spy Museum for Spy Museum Grand Opening
Public Service Announcement
- Thompson Becker International for "Honor the Differences"
- LifeScan, Inc. for "M*A*S*H Fights Diabetes Public Service Campaign"
Public Affairs
- Campaign for Tobacco-Free Kids for "Kick Butts Day 2002"
- Winning Strategies Public Relations for Coalition for Auto Insurance Competition
- Solem & Associates for "San Franciscans Against the Blank Check: NO on Proposition D"