What PR Managers Need to Know about Young PR Pros

After accepting the Communicator of the Year award from the IABC earlier this year, Lin Cummins gave a speech on the state of corporate communications. Aside from the usual
spiel about how PR executives need to measure their work more effectively, strive for a seat at the marble table and convince upper management of their inherent value et al.,
Cummins homed in on one of the thornier issues in PR today: how PR managers can improve the performance of younger PR pros.