Archive: September 2003

image_pdfimage_print

Exorbitant CEO Pay: Justifying the Unjustifiable

September 29th, 2003 by

There’s been a lot finger wagging the last several years in the press about the astronomical salaries awarded to some of the nation’s CEOs, particularly about bosses who then go on to drive the company… Continued

Slow PR Build Required for Campaigns in Rundown Areas

September 29th, 2003 by

When George Michael took on “A Community in Harmony” as a pro bono project, he had his work cut out for him. The community art project took up 356 feet along the side of an… Continued

Media Insight: CBS.MarketWatch.com

September 29th, 2003 by

CBS Broadcasting Inc 825 Battery St. San Francisco, Ca. 94111 415.616.7201 http://www.cbs.marketwatch.com The Windup When it launched at the end of 1997, CBS.MarketWatch.com was facing stiff competition from other financial news Web sites riding the… Continued

Media Metrics

September 29th, 2003 by

It must be the sports. Delahaye Medialink recently looked into the differences between men and women when it comes to newspapers in the Top 10 markets. For women, The New York Times is the most… Continued

Cahoots for "Coupling?"…

September 29th, 2003 by

We found the pseudo-controversy regarding last week’s premiere of NBC’s “Coupling” somewhat — ahem — curious. NBC affiliates in Utah and Indiana just happened to wait two days before showtime to announce they would not… Continued

Crunch time for CSR…

September 29th, 2003 by

Throughout all the kibitzing about the need for corporate social responsibility one conclusion is that such programs may in fact be more trouble than they’re worth. A new report bears that out, showing that companies… Continued

Breaking Down [News] Walls…

September 29th, 2003 by

The People’s Republic of China is the globe’s biggest market. Despite the continuing relaxation of business regulations, however, it’s still a tough nut to crack, particularly for communications executives. Now, there’s some help on the… Continued

What’s in a Name (Cont’d) …

September 29th, 2003 by

Perhaps AOL Time Warner CEO Richard Parsons should have stolen a line from his old boss Gerald Ford to describe the impending removal of the letters “AOL” from the company’s name. (Parsons was associate director… Continued

"Overheard"…

September 29th, 2003 by

Here we go again. Richard Grasso’s forced resignation as CEO of the New York Stock Exchange — because of the backlash to his $188 million pay package – has caused the usual self-flagellation on Wall… Continued

…And Tactics

September 29th, 2003 by

Sure, there might a few bumps in the digital highway but PR execs must familiarize themselves with all of the latest gadgets lest they end up road kill. “The survey results show that DVD-Rs and… Continued