Archive: September 2003

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The Never-Ending Agency Hunt: Five Ways To Stay in the Game

September 8th, 2003 by

When PR NEWS asked me to ponder the current state of agency/client relations, I called on a few of my associates from Moscow to middle America and the left and right coasts to do some… Continued

PR and Legal Have to Learn to Come Together

September 8th, 2003 by

It’s sure to be one of the most indelible images of the year-in-review packages that media outlets are starting to assemble: Martha Stewart walking into a federal courthouse – – the creamy white perfectly coordinated… Continued

PSAs Picking up Steam…

September 8th, 2003 by

In the media universe — taking the Web out of the mix, for a moment — space is still finite. But a recent nationwide survey of TV/radio public affairs directors and print publishers found an… Continued

An interesting ‘Escape’ for Edelman PR Exec…

September 8th, 2003 by

It comes with the PR territory: You land a new account that, try as you might, just doesn’t get you fired up. But sometimes communication pros get the opportunity to meld their passions with PR.… Continued

What’s in a Name? A great deal…

September 8th, 2003 by

First, there was the rather brief debate about who owned the term “Fair and Balanced,” sparked by Fox News’ recent lawsuit against satirist Al Franken, who uses “Fair and Balanced” — Fox News’ tagline –… Continued

Agency Execs Bullish on 2004; See Fees Revenue Increasing

September 8th, 2003 by

A recent poll sponsored by PR NEWS and the Counselors Academy took the pulse of PR execs on a bevy of issues that are now on the front burner in the PR field, including, perhaps… Continued

Roundtable: New Tools To Build On Agency/Client Relations

September 8th, 2003 by

Agency/client relations are seldom easy. In the current climate, however, with PR budgets still tight and staffing levels reduced on both sides of the table, the issues that make or break a marriage take on… Continued