Archive: August 2003

NPR, with a Twist…

August 4th, 2003 by

Hoping to provide a midday “fix” for news junkies, National Public Radio last week added “Day to Day” to its programming lineup. The show, so far airing on about 50 radio stations that carry NPR,… Continued

Growing up…

August 4th, 2003 by

YoungPRPros.com, the online forum for early- to mid-career PR pros, recently added its 1,000th member, surpassing a long-held goal for the group. According to group founder and moderator Ian Lipner, an account executive at Washington,… Continued

Changes at Ketchum Entertainment Division…

August 4th, 2003 by

Mark Malinowski, senior VP/director of the agency’s Ketchum Entertainment Marketing Division (KEM), takes on the newly created role of director of Entertainment Marketing for the entire Ketchum network and creative director for KEM. The new… Continued

…And Tactics

August 4th, 2003 by

The survey dissects what each affiliate likes and dislikes in terms of the kinds of stories they like to run. But among the 28 newsrooms polled, several standards did bubble up to the surface. For… Continued

Trend…

August 4th, 2003 by

A recent and comprehensive survey on VNR and B-roll usage throughout the nation’s newsrooms shows that newsrooms do not march in lockstep, despite the ongoing lurch toward broadcast giantism. The survey, conducted by New York-based… Continued

Policy is Your Talking Point When An Ethics Crisis Hits

August 4th, 2003 by

In 2001 conservative groups blasted clothing retailer Abercrombie & Fitch for distributing catalogs filled with “scantily clad” models. The next year, Asian-Americans accused the retailer of racism when A&F introduced a line of T-shirts depicting… Continued

Succession Planning: Thorny Problem For PR Managers That’s Getting Worse

August 4th, 2003 by

In the song “Love Minus Zero/No Limit,” troubadour Bob Dylan sings: “She knows there’s no success like failure/And that failure’s no success at all.” The stanza could be the soundtrack for succession planning among communications… Continued

How to Control the Conversation When the Media Gets it Wrong

August 4th, 2003 by

In addition to pushing product, a company’s Web site can help companies deal with errors, misinterpretations, and omissions in media stories. Jim Lukaszewski, president of the Lukaszewski Group, a management consultant firm specializing in corporate… Continued