IDC and Ketchum Launch New Benchmark…

Ketchum and IDC, one of the top IT research consulting firms, last week introduced PACE Index (Partners Alliances Communications Effectiveness), a partner communications
measurement and management service. The PACE Index benchmarks the effectiveness of a technology company's communications with its partners and alliances and provides data-driven
guidance to help vendors improve their channel communications. IDC estimates that 50% of the world's $871 billion in technology comes through indirect channels, and more than 59%
of software sales in North America are influenced by third-party organizations. Contact: Peter Duckler at Ketchum, 312.228.6958