Archive: June 2003

Using a Webcast can be a very effective way to communicate your message to a wide audience. Companies looking to increase participation in the meeting, particularly among out- of-state shareholders, are turning to Webcasting to… Continued

Sometimes you can tell the culture of a company just from the way the media reports on your press release. Sometimes there’s a word or phrase, or maybe it’s the brevity with which reporters report… Continued

Let’s take a look at a few unpleasant realities confronting professional service firms in the 21st century. First, as corporations become targets in civil litigation, so do their law, accounting, and consulting firms. For plaintiffs’… Continued

It takes a community to build a better brand image for itself. And that’s what local leaders set out to do in Greensboro, N.C., which in the 1980s was one of the top 10 markets… Continued

400 N. Broad Street Philadelphia, PA 19130 215.854.2000 http://www.philly.com/mld/inquirer/ The Wind-Up Founded in 1829, where the First Amendment was born, The Philadelphia Inquirer is the nation’s third oldest surviving daily, and serves America’s fourth largest… Continued

Sandy Brown, deputy news editor of Adweek Online, was working on some scripts in Hollywood, including Fox Family’s “Big Wolf on Campus,” when he got a call asking to contribute to Inside.com. During its heyday… Continued

PRNewswire recently took the pulse of 600 corporate executives to find out what companies are doing to improve communications with investors and the media. Asked what elements would help restore investor trust, more than two-thirds… Continued

Advanstar Communications in September will launch Applied Mobility, aimed at the mobile industry, including enterprises, manufacturers, government and mobile operators. It will have an initial circulation of 50,000, and run nine times a year… American… Continued

When Philip Morris changed its name to Altria in January 2003 it was widely understood that the parent of Kraft and Nabisco was trying to distance itself from its less beloved tobacco holdings. Likewise when… Continued

Good PR The media have hammered New York Sen. Hillary Clinton because of the release last week of her new autobiography “Living History”. Conventional wisdom has it that Clinton is shooting herself in the foot… Continued