Image Patrol: A Tale of Two Cultures

Sometimes you can tell the culture of a company just from the way the media reports on your press release. Sometimes there's a word or phrase, or maybe it's the brevity with
which reporters report the story, but you can tell that the lawyers are in charge. Other times, announcements ooze transparency. They've put so much information out there that the
details overwhelm. This was certainly the case with the two stories we'll tackle this month- Freddie Mac and The New York Times.