The Next Generation for Webcasting: Moving Beyond IR

Using a Webcast can be a very effective way to communicate your message to a wide audience. Companies looking to increase participation in the meeting, particularly among out-
of-state shareholders, are turning to Webcasting to allow shareholders to listen to a CEO's address via the Web, vote on proxy issues, and take part in question-and-answer
sessions with company executives. An increasing number of PR firms are starting to encourage their clients to do Webcasts as a way to communicate to members of the media, says
Cindy Sullivan, PR Manager of CCBN, which provides Web-based communications. "Journalists have been very receptive," she says. "They're on tight deadlines and Webcasting is a way
to reach that audience" without a lot of heavy lifting.