Archive: June 2003

PR Campaigns Tied to Trade Publications Make Connection

June 30th, 2003 by

The Israeli-based firm Peptor believed it had a hit on its hands with DiaPep277, an investigative drug that had shown in early testing to be potentially effective in halting the progression of type I diabetes.… Continued

Editor’s Notes:

June 30th, 2003 by

Happy Fourth of July PR NEWS will not publish July 7 due to the Independence Day holiday. We will return with a full issue on July 14. CSR Webinar Proceedings If you weren’t able to… Continued

The Geeks Shall Inherit the Earth: How Technology Folk Help Drive PR Plans

June 30th, 2003 by

Your Webmaster. The account coordinator in the third cubicle whose hobby is digital photography. The intern who doesn’t realize you’re ignoring his weekly invitation to listen to his band’s latest tunes on the Internet. The… Continued

MEDIA INSIGHT: VARBusiness CMP Media LLC

June 30th, 2003 by

600 Community Drive Manhasset, NY 11037, http://www.varbusiness.com The Wind-Up CMP Media’s VARBusiness provides strategic management advice for executives who are at the crossroads on how to better run their business from technical, sales and operational… Continued

Bugaboos

June 30th, 2003 by

After working as associate editor in London for the United Kingdom edition of Mediaweek, Claire Atkinson crossed the pond in 1998 to write freelance articles for several U.K.- based publications, such as The Independent, The… Continued

CORRECTIONS

June 30th, 2003 by

In the front-page story on independent PR practitioners in the June 23 issue of PR NEWS, Peter Hyman’s e-mail address was incorrectly stated. It is pdhyman@mindspring.com or peter@pdhcommunications.com. Per the same article, Sandra Beckwith typically… Continued

Rx for healthcare PR pros…

June 30th, 2003 by

D S Simon Productions, which produces and distributes VNRs (video news releases), recently reached an agreement with Men’s Health Network (MHN) that will allow selected healthcare PR pros to align their company’s or clients’ messages… Continued

"Lampoon" Redux…

June 30th, 2003 by

A few of Miller’s “SNL” predecessors, including Chevy Chase and Bill Murray, got their start on the nationally syndicated “The National Lampoon Radio Hour”, which ran from 1973-1974. Now, New York-based syndicator Network One plans… Continued

Research, Research, Research: Maintaining Buzz for Mature Brands

June 30th, 2003 by

For the last two years, Taco Bell’s ‘Buzz Marketing Team’ has been meeting every Wednesday morning at the fast food giant’s Irvine, Ca.-headquarters. The group, which huddles for an hour or so, includes the company’s… Continued

Trend….

June 30th, 2003 by

A growing number of companies are tripping over themselves to develop corporate social responsibility programs. But they may be just spinning their wheels. According to the fourth annual Corporate Social Responsibility (CSR) Monitor Survey of… Continued