Archive: June 2003

Ford Motor Co. captured two of the six Gold Awards handed out recently at the Cause Marketing Halo Awards in New York. One was for raising funds and awareness in the fight against breast cancer,… Continued

A growing number of companies are tripping over themselves to develop corporate social responsibility programs. But they may be just spinning their wheels. According to the fourth annual Corporate Social Responsibility (CSR) Monitor Survey of… Continued

For the last two years, Taco Bell’s ‘Buzz Marketing Team’ has been meeting every Wednesday morning at the fast food giant’s Irvine, Ca.-headquarters. The group, which huddles for an hour or so, includes the company’s… Continued

Although the economy is starting to show some signs of life, the markets remain in decidedly bearish territory, putting the squeeze on PR budgets among both corporations and the PR agencies that serve them. But… Continued

Public service announcements are another way for communications and PR executives to cut through the media clutter. But for PSAs to resonate with the audience, PR pros have to make sure the message matches the… Continued

In the “Media Insight” column in PR NEWS June 16 it was stated that the only way to reach the Philadelphia Inquirer online is via PR Newswire. This is not the case, as Business Wire… Continued

In a time of communications proliferation, there is a push from PR and marketing executives to use the same word to mean everything. Reminiscent of Orwellian newspeak in 1984, the proliferation of the term “solutions”… Continued

In the first half of 2002, SBC Communications was reeling in the face of competition in the newly deregulated market for local phone service. By the time SBC approached PR firm Fleishman-Hillard for help, the… Continued

“All Things Considered” National Public Radio 635 Massachusetts Ave. NW Washington, D.C., 20001 202.513.2000 http://www.npr.org The Wind-Up “All Things Considered” has a split personality. But in a good way. On one hand, the radio program… Continued

People who had previously just perused the Web for news content became permanent Webheads in the wake of the September 11 attacks. Yet it’s still too early to tell whether the war in Iraq will… Continued